00982nam a22001817a 4500 120822t xxu||||| |||| 00| 0 eng d 0072557982 HF5415.P41 Perreault, William D. Jr. Applications in basic marketing: clipping from the popular business press. / William D. Perreault Jr. and E. Jerome McCarthy 2002-2003 ed. New York: McGraw Hill, c2003. ix, 214 p.: ill.; 25cm. Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges. Marketing McCarthy, Jerome E. lcc BK 2112 9612 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-22 0 HF5415.P41 4773/12 2012-08-22 00:00:00 1 2012-08-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-22 0 HF5415.P411 4774/12 2012-08-22 00:00:00 2 2012-08-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-22 0 HF5415.P412 4775/12 2012-08-22 00:00:00 3 2012-08-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-22 0 HF5415.P413 4776/12 2012-08-22 00:00:00 4 2012-08-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-22 0 HF5415.P414 4777/12 2012-08-22 00:00:00 5 2012-08-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-22 0 HF5415.P415 4778/12 2012-08-22 00:00:00 6 2012-08-22 BK