00956nam a22001697a 450000500170000000800410001702000180005805000150007610000260009124501320011726000340024930000340028344000220031750504070033965000150074670000250076120210414114128.0120823t        xxu||||| |||| 00| 0 eng d  a9780072864717  aHF5415.P41  aPerreault, William D.  aApplications in basic marketing: clippings from the popular business press. /cWilliam D. Perreault Jr. and E. jerome McCarthy.  aBoston :bMcGraw-Hill,c2005.  avii, 211 p. :bill. ;c25 cm.  a2005-2006 edition  aContents: Marketing's value to customers, firms and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyers behaviour -- Getting information for marketing decisions -- Product -- Promotion -- Price -- Marketing strategies: planning implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.  aMarketing.  aMcCarthy, E. Jerome.