01007nam a22001937a 4500 20210414114128.0 120823t xxu||||| |||| 00| 0 eng d 9780072864717 HF5415.P41 Perreault, William D. Applications in basic marketing: clippings from the popular business press. / William D. Perreault Jr. and E. jerome McCarthy. Boston : McGraw-Hill, 2005. vii, 211 p. : ill. ; 25 cm. 2005-2006 edition Contents: Marketing's value to customers, firms and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyers behaviour -- Getting information for marketing decisions -- Product -- Promotion -- Price -- Marketing strategies: planning implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges. Marketing. McCarthy, E. Jerome. lcc BK 2136 9636 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-23 0 HF5415.P41 4766/12 2012-08-23 00:00:00 1 2012-08-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-23 0 HF5415.P411 4767/12 2012-08-23 00:00:00 2 2012-08-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-23 0 HF5415.P412 4768/12 2012-08-23 00:00:00 3 2012-08-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-23 0 HF5415.P413 4769/12 2012-08-23 00:00:00 4 2012-08-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-23 0 HF5415.P414 4770/12 2012-08-23 00:00:00 5 2012-08-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-23 0 HF5415.P415 4771/12 2012-08-23 00:00:00 6 2012-08-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-23 0 HF5415.P416 4772/12 2012-08-23 00:00:00 7 2012-08-23 BK