00810nam a22001457a 4500008004100000020001500041050002000056100002100076245007200097260003500169300003400204500002000238505038400258700002200642120827t        xxu||||| |||| 00| 0 eng d  a0767424247  aTK5105.888.K393  aKaye, Barbara K.  aThe world wide: a mass communication perspective. /cBarbara K Kaye  aBoston:bMcGraw - Hill,c2001.  axviii, 424 p.: bill.;c24cm.  aIncludes index.  aContents: Introduction to the internet and the world wide web -- Searching the web -- Internet radio -- Television entertainment -- News and sports on the web -- Marketing and public relations -- Advertising -- Web site design, production and aesthetics -- Social implications -- Theoretical consideration -- Ethics and legal issues -- Career opportunities and future directions.  aMedoff, Norman J.