00861nam a22001697a 4500 120827t xxu||||| |||| 00| 0 eng d 0767424247 TK5105.888.K393 Kaye, Barbara K. The world wide: a mass communication perspective. / Barbara K Kaye Boston: McGraw - Hill, 2001. xviii, 424 p.: ill.; 24cm. Includes index. Contents: Introduction to the internet and the world wide web -- Searching the web -- Internet radio -- Television entertainment -- News and sports on the web -- Marketing and public relations -- Advertising -- Web site design, production and aesthetics -- Social implications -- Theoretical consideration -- Ethics and legal issues -- Career opportunities and future directions. Medoff, Norman J. lcc BK 2167 9667 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-08-27 0 TK5105.888.K393 5588/12 2012-08-27 00:00:00 1 2012-08-27 BK