TY  - BOOK
AU  - Ross, S.J
TI  - Smart marketing on a small budget: create the plan, write the copy and develop the designs that deliver sales.
SN  - 0075604698
AV  - HG5415.13.R67 
PY  - 1999///
CY  - New York: 
PB  - McGraw-  Hill
KW  - Marketing
KW  - Cost control.
KW  - Small business
KW  -  Management.
KW  - Cost-effectiveness
N1  - Includes index; Contents: The Strategy: The Foundation:your base of success -- The Guidepost: know where you're going to get what you want -- The Communications: the means to the end -- The Evaluation: your continuous improvement plan -- The Communications: News kits and news releases: affordable publicity -- Sales and marketing letters: mailed persuasion -- Sales and marketing brochures: your paper sales force -- Print advertisement: reach out and sell -- Web sites: compete in the big league -- The Words: The Fast and easy writing formula: five easy steps -- Writing style and usage: speak and be heard -- Editing and proofing: search and correct -- The Design: Look and layout: a place for everything and everything in its place -- Fonts: Characters and character -- Visuals, color and paper: designing for dollars -- The Events: Trade shows: marketing by mouth -- Sales presentations and speeches: write the words that get the sale -- Media liaison: meet the press -- The Worksheets -- Appendix.
ER  -