00902nam a22001457a 4500008004100000020001500041050001800056100003000074245012900104260003400233300002900267505042000296650001600716700002400732120910t        xxu||||| |||| 00| 0 eng d  a0075610310  aHF5415.13.P41  aPerreault, William D. Jr.  aApplication in basic marketing: clipping from the popular business press. /cWilliam D. Perreault Jr. and E. Jerome McCarthy  aBoston:bMcGraw Hill,cc2001.  aix, 97 p.:bill.;c25cm.  aContents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer oriented world: appraisal and challenges.  bMarketing    aMcCarthy, E. Jerome