00953nam a22001697a 4500 120910t xxu||||| |||| 00| 0 eng d 0075610310 HF5415.13.P41 Perreault, William D. Jr. Application in basic marketing: clipping from the popular business press. / William D. Perreault Jr. and E. Jerome McCarthy Boston: McGraw Hill, c2001. ix, 97 p.: ill.; 25cm. Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer oriented world: appraisal and challenges. Marketing McCarthy, E. Jerome lcc BK 2311 9811 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-09-10 0 HF5415.13.P41 4902/12 2012-09-10 00:00:00 2012-09-10 BK