Research methods in business students: A practical guide. /
Pervez Ghauri
- 2nd ed.
- Harlow: Prentice hall, 2002.
- xv,212 p: ill.; 24cm.
Includes index
Contents: Challenges and ambiguities of business research: Introduction -- Research in business studies -- The Research process: The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- Implimentation: Conducting data analysis -- Designing and conducting case studies -- Writing the final report.
0273651102
Management -- Research. Business -- Research. Business studies