Ghauri, Pervez.

Research methods in business students: A practical guide. / Pervez Ghauri - 2nd ed. - Harlow: Prentice hall, 2002. - xv,212 p: ill.; 24cm.

Includes index

Contents: Challenges and ambiguities of business research: Introduction -- Research in business studies -- The Research process: The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- Implimentation: Conducting data analysis -- Designing and conducting case studies -- Writing the final report.

0273651102


Management -- Research.
Business -- Research.
Business studies

HD30.4.G49