Business policy: text and cases. /
Joseph L. Bower et al...
- 7th ed.
- Boston: Irwin,
- xix, 796 p.: ill.; 24cm.
Includes index
Contents: Introduction -- The Chief executive's job: roles and responsibilities -- Determining corporate strategy: The Concept of corporate strategy -- Cases -- The Company and its environment: relating opportunities to resources -- Cases -- The Company and its strategists: relating corporate strategy to personal values -- Cases -- The Company and its responsibilities to society: relating corporate strategy to ethical values -- Cases -- Implementing corporate strategy: The Implementation of strategy: achieving commitment to purpose -- Cases -- The Implementation of strategy: from commitment to results -- Cases -- In retrospect: strategic management and corporate governance -- Cases.