TY  - BOOK
AU  - Bower, Joseph L.
AU  - Bartlett, Christopher A.
AU  - Christensen, C. Roland
AU  - Pearson, Andrall E.
TI  - Business policy: text and cases.
SN  - 0256086028
AV  - HD2785.B67 
CY  - Boston
PB  - Irwin
KW  - Business Policy
N1  - Includes index; Contents: Introduction -- The Chief executive's job: roles and responsibilities -- Determining corporate strategy: The Concept of corporate strategy -- Cases -- The Company and its environment: relating opportunities to resources -- Cases -- The Company and its strategists: relating corporate strategy to personal values -- Cases -- The Company and its responsibilities to society: relating corporate strategy to ethical values -- Cases -- Implementing corporate strategy: The Implementation of strategy: achieving commitment to purpose -- Cases -- The Implementation of strategy: from commitment to results -- Cases -- In retrospect: strategic management and corporate governance -- Cases
ER  -