Paliwoda, Stanley J. <br/><br/>
International marketing. / 
Stanley J. Paliwoda 
 - 2nd ed. 
 - New Delhi:  Professional Pub. Ltd.  c1993. 
 - xvii,706 p.:  ill.;  24cm. 
<br/><br/> Includes index 
<br/><br/>Contents: International marketing in a global economy -- Export behaviour theories and internationalization processes for goods and services -- Assessing the market infrastructure -- Identifying international marketing opportunities -- Exporting and the small business -- Market entry strategy decisions1: direct vs indirect involvement -- Market entry strategy decisons 2: investment -- Monitoring the effectiveness of market entry strategies -- Product policy decisions -- Pricing, credit and terms of doing business -- Logistics and marketing channel decisions -- Promotion strategy decisions in an international context -- International marketing planning -- International marketing control systems -- Marketing to Japan -- Marketing to a less developed but mineral-rich country: Nigeria -- Marketing to the single european market -- Marketing to the industrialized countries of Eastern Europe -- Marketing in China -- Trade, aid and development -- Case studies. 
<br/><br/><label>ISBN: </label>0750604247 
<br/><br/><label>Subjects--Topical Terms: </label> International marketing 
<br/><br/><label>LC Class. No.: </label>HF1416.P181