01466nam a22001817a 4500 120926t xxu||||| |||| 00| 0 eng d 0750604247 HF1416.P181 Paliwoda, Stanley J. International marketing. / Stanley J. Paliwoda 2nd ed. New Delhi: Professional Pub. Ltd. c1993. xvii,706 p.: ill.; 24cm. Includes index Contents: International marketing in a global economy -- Export behaviour theories and internationalization processes for goods and services -- Assessing the market infrastructure -- Identifying international marketing opportunities -- Exporting and the small business -- Market entry strategy decisions1: direct vs indirect involvement -- Market entry strategy decisons 2: investment -- Monitoring the effectiveness of market entry strategies -- Product policy decisions -- Pricing, credit and terms of doing business -- Logistics and marketing channel decisions -- Promotion strategy decisions in an international context -- International marketing planning -- International marketing control systems -- Marketing to Japan -- Marketing to a less developed but mineral-rich country: Nigeria -- Marketing to the single european market -- Marketing to the industrialized countries of Eastern Europe -- Marketing in China -- Trade, aid and development -- Case studies. International marketing lcc BK 2379 9879 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-09-26 0 HF1416.P181 6346/12 2012-09-26 00:00:00 2012-09-26 BK