Paliwoda, Stanley J. creator text xxu New Delhi Professional Pub. Ltd. c1993 2nd ed. monographic eng

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xvii,706 p.: ill.; 24cm. Contents: International marketing in a global economy -- Export behaviour theories and internationalization processes for goods and services -- Assessing the market infrastructure -- Identifying international marketing opportunities -- Exporting and the small business -- Market entry strategy decisions1: direct vs indirect involvement -- Market entry strategy decisons 2: investment -- Monitoring the effectiveness of market entry strategies -- Product policy decisions -- Pricing, credit and terms of doing business -- Logistics and marketing channel decisions -- Promotion strategy decisions in an international context -- International marketing planning -- International marketing control systems -- Marketing to Japan -- Marketing to a less developed but mineral-rich country: Nigeria -- Marketing to the single european market -- Marketing to the industrialized countries of Eastern Europe -- Marketing in China -- Trade, aid and development -- Case studies. Stanley J. Paliwoda Includes index International marketing HF1416.P181 0750604247 120926