01472nam a22001817a 4500 120926t xxu||||| |||| 00| 0 eng d 0273686887 HF1416.B72 Bradley, Frank International marketing strategy. / Frank Bradley 5th ed. Harlow: Prentice Hall, c2005. xxvii, 408 p.: ill.; 24cm. Includes index. Contents: Scope of international marketing strategy -- Understanding the international marketing environment: International marketing in the global economy -- Company resources and capabilities -- Analysis of international competitors -- Culture values and technology -- Political economy and created advantage -- Public policy risk and regulation: Product and brand strategies in international markets: The Consumer products firm -- The Industrial products firm -- The Services firm -- Building the global brand -- Selecting international markets -- Strategic challenge of international market entry: Market entry - exporting -- Market entry - strategic alliance -- Market entry - acquisition and direct investment -- Market entry - a strategic approach -- International marketing operations: Channels of international distribution -- Pricing in international markets -- Selling and negotiating in international markets -- International marketing operations and performance. International marketing strategy lcc BK 2380 9880 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-09-26 HF1416.B72 6157/12 2012-09-26 00:00:00 1 2012-09-26 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-19 0 HF1416.B72(5e) 9381/082/23 2023-06-19 00:00:00 2 2023-06-19 BK