Weitzen, Skip H. creator Parkhill, Rick text xxu New York John Wiley and Sons c1996 monographic eng

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xi,225 p.: 24cm. Contents: Welcome to the world of infopreneurship: Guidelines for infopreneurs -- Ensuring your success -- How to do more with less: Leverage online database information -- Customize your information -- Facilitate access to information -- Accelerate the flow of information -- Repackage your information -- Provide around-the-clock delivery of information -- Integrate the information triangle -- From the mouths of successful infopreneurs: Off the payroll and into business -- Uncovering information opportunities -- When you fail to plan -- Evaluate the market and your data -- Data distribution options -- Cultivating your first customer -- Selling your information -- Creating customer loyalty: the 80/20 rule -- Global information markets: Tools for today's infopreneurs -- Protect your information and your freedom -- Steps to launching your online business -- New online and global career -- A Real-time infopreneurial start-up: Case study: the virtual trade show-online and global in ninety days. H. Skip Weitzen and Rick Parkhill Includes index Infopreneurs HD9696.D363W431 0471140244 120926