Cannon, Tom <br/><br/>
Basic marketing: principles and practice / 
Tom Cannon 
 - 4th ed. 
 - New York:  Cassell Publishers,  c1980. 
 - xiv, 450p.  ill  24cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Marketing today -- Managing the marketing effort -- The Marketing system -- Structures and dynamics in the food marketing chain -- Offering and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- The Marketing of clothes -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Marketing in the single european market -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Marketing planning -- Marketing: the social, ethical and environmental dimensions -- Appendix: managing a marketing project.  
<br/><br/><label>ISBN: </label>0304332216 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.C11