01347nam a22001577a 4500008004100000020001500041050001500056100001600071245005900087250001200146260004300158300002700201500002000228505092700248650001401175120928t        xxu||||| |||| 00| 0 eng d  a0304332216  aHF5415.C11  aCannon, Tom  aBasic marketing: principles and practice /cTom Cannon  a4th ed.  aNew York:bCassell Publishers,cc1980.  axiv, 450p.billc24cm.  aIncludes index.  aContents: Marketing today -- Managing the marketing effort -- The Marketing system -- Structures and dynamics in the food marketing chain -- Offering and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- The Marketing of clothes -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Marketing in the single european market -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Marketing planning -- Marketing: the social, ethical and environmental dimensions -- Appendix: managing a marketing project.   bMarketing