01398nam a22001817a 4500 120928t xxu||||| |||| 00| 0 eng d 0304332216 HF5415.C11 Cannon, Tom Basic marketing: principles and practice / Tom Cannon 4th ed. New York: Cassell Publishers, c1980. xiv, 450p. ill 24cm. Includes index. Contents: Marketing today -- Managing the marketing effort -- The Marketing system -- Structures and dynamics in the food marketing chain -- Offering and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- The Marketing of clothes -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Marketing in the single european market -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Marketing planning -- Marketing: the social, ethical and environmental dimensions -- Appendix: managing a marketing project. Marketing lcc BK 2387 9887 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-09-28 0 HF5415.C11 6149/12 2012-09-28 00:00:00 2012-09-28 BK