Cannon, Tom creator text xxu New York Cassell Publishers c1980 4th ed. monographic eng

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xiv, 450p. ill 24cm. Contents: Marketing today -- Managing the marketing effort -- The Marketing system -- Structures and dynamics in the food marketing chain -- Offering and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- The Marketing of clothes -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Marketing in the single european market -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Marketing planning -- Marketing: the social, ethical and environmental dimensions -- Appendix: managing a marketing project. Tom Cannon Includes index. Marketing HF5415.C11 0304332216 120928