TY  - BOOK
AU  - Cannon, Tom
TI  - Basic marketing: principles and practice
SN  - 0304332216
AV  - HF5415.C11 
PY  - 1980///
CY  - New York
PB  - Cassell Publishers
KW  - Marketing
N1  - Includes index; Contents: Marketing today -- Managing the marketing effort -- The Marketing system -- Structures and dynamics in the food marketing chain -- Offering and organizations -- Marketing research -- Buyers, consumers and influences -- Marketing analysis -- The Marketing of clothes -- Marketing information systems and technologies -- Intermediary markets and marketing -- Industrial markets -- The Marketing of services -- Export marketing and overseas trade -- International marketing -- Marketing in the single european market -- Managing the marketing mix -- Product policy and innovation -- Test marketing -- Price -- Channel management -- Physical distribution management -- Advertising and sales promotion -- Sales and sales force management -- Marketing communications -- Strategic marketing -- Marketing planning -- Marketing: the social, ethical and environmental dimensions -- Appendix: managing a marketing project.
ER  -