Strategic marketing management. / 
The Institute of Financial Services 
 - United Kingdom:  Institute of Financial Service,  c1997. 
 - ix, 510 p.:  ill.;  29cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Introduction -- Study guide -- Strategic planning -- Marketing management -- Marketing planning -- Market segmentation, targeting and positioning -- Marketing research and information systems -- Consumer buying behaviour -- Organisational buyer behaviour -- Products and brands -- Pricing -- Marketing channels -- The Communication mix -- The Extended marketing mix -- Ethical issues in marketing -- Marketing revisited -- Internationalisation of marketing -- Appendix: Answers. 
<br/><br/><label>ISBN: </label>0852974132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Managment<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13.St8