00989nam a22001577a 4500008004100000020001500041050001800056110004000074245007500114260006100189300003000250500002000280505049300300650002400793650001400817120928t        xxu||||| |||| 00| 0 eng d  a0852974132  aHF5415.13.St8  aThe Institute of Financial Services  aStrategic marketing management. /cThe Institute of Financial Services  aUnited Kingdom:bInstitute of Financial Service,cc1997.  aix, 510 p.:bill.;c29cm.  aIncludes index.  aContents: Introduction -- Study guide -- Strategic planning -- Marketing management -- Marketing planning -- Market segmentation, targeting and positioning -- Marketing research and information systems -- Consumer buying behaviour -- Organisational buyer behaviour -- Products and brands -- Pricing -- Marketing channels -- The Communication mix -- The Extended marketing mix -- Ethical issues in marketing -- Marketing revisited -- Internationalisation of marketing -- Appendix: Answers.  aStrategic Managment  aMarketing