TY  - BOOK
ED  - The Institute of Financial Services
TI  - Strategic marketing management.
SN  - 0852974132
AV  - HF5415.13.St8 
PY  - 1997///
CY  - United Kingdom
PB  - Institute of Financial Service
KW  - Strategic Managment
KW  - Marketing
N1  - Includes index; Contents: Introduction -- Study guide -- Strategic planning -- Marketing management -- Marketing planning -- Market segmentation, targeting and positioning -- Marketing research and information systems -- Consumer buying behaviour -- Organisational buyer behaviour -- Products and brands -- Pricing -- Marketing channels -- The Communication mix -- The Extended marketing mix -- Ethical issues in marketing -- Marketing revisited -- Internationalisation of marketing -- Appendix: Answers
ER  -