01911cam a2200373 a 4500 14596424 20210414114142.0 061016s2007 enka b 001 0 eng 2006033911 GBA671687 bnb 013536594 Uk 0199260001 9780199260003 (OCoLC)ocm74915184 (OCoLC)74915184 DLC DLC BAKER BWKUK UKM YDXCP BTCTA DLC HF5415.15.E43 658.8/27 22 Elliott, Richard H. Strategic brand management. / Richard Elliott, Larry Percy. Oxford ; New York : Oxford University Press, 2007. xiv, 265 p. : ill. ; 25 cm. Includes bibliographical references and index. Contents: The Social-cultural meaning of brands: Understanding the social psychology of brands -- Emotion and brands -- The Symbolic meaning of brands -- Cultural meanings systems and brands -- Brand equity: Brand equity -- Auditing and measuring brand equity -- Managing brands: Band strategies 1 - symbolic brands -- Brand strategies 2 - functional brands -- Brand stretching and retrenching -- Branding services and managing the corporate brand -- Brands and advertising. Product management. Strategic planning. Percy, Larry. Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 2390 9890 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-08 0 HF5415.15.E43 6351/12 2012-10-08 00:00:00 2012-10-08 BK