Elliott, Richard H. creator Percy, Larry. text bibliography enk Oxford New York Oxford University Press 2007 monographic eng

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xiv, 265 p. : ill. ; 25 cm. Contents: The Social-cultural meaning of brands: Understanding the social psychology of brands -- Emotion and brands -- The Symbolic meaning of brands -- Cultural meanings systems and brands -- Brand equity: Brand equity -- Auditing and measuring brand equity -- Managing brands: Band strategies 1 - symbolic brands -- Brand strategies 2 - functional brands -- Brand stretching and retrenching -- Branding services and managing the corporate brand -- Brands and advertising. Richard Elliott, Larry Percy. Includes bibliographical references and index. Product management Strategic planning HF5415.15.E43 658.8/27 0199260001 9780199260003 2006033911 http://www.loc.gov/catdir/toc/ecip074/2006033911.html http://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html http://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html http://www.loc.gov/catdir/toc/ecip074/2006033911.html http://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html http://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html DLC 061016 20210414114142.0 14596424