01860cam a22003014a 4500 12654262 20210414114142.0 020124s2003 maua b 001 0 eng 2002019869 0256202818 DLC DLC DLC pcc HF5415.13.P388 658.8 21 Peter, J. Paul. A preface to marketing management. / J. Paul Peter and James H. Donnelly, Jr. 7th ed. Boston : McGraw-Hill/Irwin, c1997. xi, 368 p. : ill. (some col.) ; 26 cm. The Irwin/McGraw-Hill series in marketing Includes bibliographical references and indexes. Contents: Essentials of marketing management : Introduction: Strategic planning and the marketing management process -- Marketing, information, research, and understanding the target market: Marketing decision support systems and marketing research -- Consumer behavior -- Organizational buyer behavior -- Market segmentation -- The Marketing mix: Product strategy -- New product planning and development -- Promotion strategy: advertising and sales promotion -- Promotion strategy: personal selling -- Distribution strategy -- Pricing strategy -- Marketing in special fields: The Marketing of services -- International marketing -- Marketing response to a changing society -- Marketing management: social and ethical dimensions -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plan -- Secondary data sources. Marketing Management. Donnelly, James H. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 2391 9891 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-08 0 HF5415.13.P44 6352/12 2012-10-08 00:00:00 2012-10-08 BK