00796nam a22001337a 4500008004100000020002000041050002100061100001900082245006800101260002700169300002200196505043000218650001400648121008t        xxu||||| |||| 00| 0 eng d  a139789964723842  aHF5415.12.G4 H59  aHinson, Robert  aAfrican marketing practices: cases from Ghana. /cRobert Hinson  aAccra:bSedco,cc2006.  ax, 164 p.:c22cm.  aContents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana.  bMarketing