00847nam a22001577a 4500 121008t xxu||||| |||| 00| 0 eng d 139789964723842 HF5415.12.G4 H59 Hinson, Robert African marketing practices: cases from Ghana. / Robert Hinson Accra: Sedco, c2006. x, 164 p.: 22cm. Contents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana. Marketing lcc BK 2392 9892 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-08 0 HF5415.12.G4 H59 6278/12 2012-10-08 00:00:00 1 2012-10-08 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-08 0 HF5415.12.G4 H591 6279/12 2012-10-08 00:00:00 2 2012-10-08 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-08 0 HF5415.12.G4 H592 6280/12 2012-10-08 00:00:00 3 2012-10-08 BK