Jagpal, Sharan <br/><br/>
Marketing strategy and uncertainty. / 
Sharan Jagpal 
 - New York:  Oxford University Press,  c1999. 
 - xvii, 334 p.:  ill.;  24cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Strategic pricing in a dynamic environment -- Pricing under uncertainty and heterogeneity -- Consumer behavior: a theoretical perspective -- Consumer behavior: an empirical perspective -- Coordinating the channel structure -- Advertising budgeting in a competitive and uncertain environment -- Media planning in a dynamic and uncertain environment -- The Personal selling decision in a dynamic and uncertain environment -- Choosing domestic and international marketing strategy in an uncertain environment -- Conclusion. 
<br/><br/><label>ISBN: </label>0195125738 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing.  <br/>Strategic planning. <br/>Marketing --Management.
<br/><br/><label>LC Class. No.: </label>HF5415.J33