01072nam a22001937a 4500 121008t xxu||||| |||| 00| 0 eng d 0195125738 HF5415.J33 Jagpal, Sharan Marketing strategy and uncertainty. / Sharan Jagpal New York: Oxford University Press, c1999. xvii, 334 p.: ill.; 24cm. Includes index. Contents: Strategic pricing in a dynamic environment -- Pricing under uncertainty and heterogeneity -- Consumer behavior: a theoretical perspective -- Consumer behavior: an empirical perspective -- Coordinating the channel structure -- Advertising budgeting in a competitive and uncertain environment -- Media planning in a dynamic and uncertain environment -- The Personal selling decision in a dynamic and uncertain environment -- Choosing domestic and international marketing strategy in an uncertain environment -- Conclusion. Marketing. Strategic planning. Marketing Management. lcc BK 2394 9894 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-08 0 HF5415.J33 6144/12 2012-10-08 00:00:00 2012-10-08 BK