Jagpal, Sharan creator text xxu New York Oxford University Press c1999 monographic eng

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xvii, 334 p.: ill.; 24cm. Contents: Strategic pricing in a dynamic environment -- Pricing under uncertainty and heterogeneity -- Consumer behavior: a theoretical perspective -- Consumer behavior: an empirical perspective -- Coordinating the channel structure -- Advertising budgeting in a competitive and uncertain environment -- Media planning in a dynamic and uncertain environment -- The Personal selling decision in a dynamic and uncertain environment -- Choosing domestic and international marketing strategy in an uncertain environment -- Conclusion. Sharan Jagpal Includes index. Marketing Strategic planning Marketing Management HF5415.J33 0195125738 121008