TY  - BOOK
AU  - Jagpal, Sharan
TI  - Marketing strategy and uncertainty.
SN  - 0195125738
AV  - HF5415.J33 
PY  - 1999///
CY  - New York
PB  - Oxford University Press
KW  - Marketing.
KW  - Strategic planning.
KW  - Marketing
KW  - Management
N1  - Includes index; Contents: Strategic pricing in a dynamic environment -- Pricing under uncertainty and heterogeneity -- Consumer behavior: a theoretical perspective -- Consumer behavior: an empirical perspective -- Coordinating the channel structure -- Advertising budgeting in a competitive and uncertain environment -- Media planning in a dynamic and uncertain environment -- The Personal selling decision in a dynamic and uncertain environment -- Choosing domestic and international marketing strategy in an uncertain environment -- Conclusion
ER  -