01413cam a22003014a 4500 11920935 20210414114144.0 000224s2000 enka b 001 0 eng 00026727 0198775768 DLC DLC DLC pcc HF5415.O974 658.8 21 The Oxford textbook of marketing. / edited by Keith Blois. Oxford ; New York : Oxford University Press, 2000. x i, 658 p. : ill. ; 25 cm. Includes bibliographical references (p. [627]-645) and index. Contents: Customers, markets and marketing -- Understanding and assessing buyer behaviour -- The Poduct offfering -- Formulating and implementing marketing strategy -- Issues in implementing marketing strategies. Marketing. Blois, Keith J. (Keith John) Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 2399 9899 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-08 0 HF5415 .O974 6425/12 2012-10-08 00:00:00 2012-10-08 BK