@book{2403,
	author = {Percy, Larry. and Elliott, Richard.},
	title = {Strategic advertising management. /},
	publisher = {Oxford University Press,},
	year = {c2005.},
	address = {Oxford ;},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0511/2005012353.html}
}