West, Douglas C. <br/><br/>
Strategic marketing :creating competitive advantage. / 
Douglas West, John Ford, and Essam Ibrahim. 
 - Oxford ;  New York :  Oxford University Press,  2006. 
 - xxv, 517 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Introduction -- Where are we now? -- Where do we want  to beow will we get there? -- Did we get there -- Conclusion. 
<br/><br/><label>ISBN: </label>9780199273980 (pbk.) 0199273987 (pbk.) 
<br/><br/><label>LCCN: </label>2006007845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135.W47  
<br/><br/><label>Dewey Class. No.: </label>658.8/101