01469cam a22003494a 4500 14289648 20210414114144.0 060307s2006 enka b 001 0 eng 2006007845 9780199273980 (pbk.) 0199273987 (pbk.) DLC DLC DLC pcc HF5415.135.W47 658.8/101 22 West, Douglas C. Strategic marketing :creating competitive advantage. / Douglas West, John Ford, and Essam Ibrahim. Oxford ; New York : Oxford University Press, 2006. xxv, 517 p. : ill. ; 25 cm. Includes bibliographical references and index. Contents: Introduction -- Where are we now? -- Where do we want to beow will we get there? -- Did we get there -- Conclusion. Marketing Decision making. Marketing Management. Ford, John B. (John Battice), 1949- Ibrahim, Essam. Table of contents only http://www.loc.gov/catdir/toc/fy0613/2006007845.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/2006007845-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0722/2006007845-d.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 2404 9904 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-08 0 HF5415.135.W47 6785/12 2012-10-08 00:00:00 1 2012-10-08 BK