TY  - BOOK
AU  - West,Douglas C.
AU  - Ford,John B.
AU  - Ibrahim,Essam
TI  - Strategic marketing :creating competitive advantage.
SN  - 9780199273980 (pbk.)
AV  - HF5415.135.W47  
U1  - 658.8/101 22
PY  - 2006///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index; Contents: Introduction -- Where are we now? -- Where do we want  to beow will we get there? -- Did we get there -- Conclusion
UR  - http://www.loc.gov/catdir/toc/fy0613/2006007845.html
UR  - http://www.loc.gov/catdir/enhancements/fy0722/2006007845-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0722/2006007845-d.html
ER  -