01375nam a22002177a 4500 121012t xxu||||| |||| 00| 0 eng d 1574442775 HD31.B94 Murdick, Robert G. Business policy strategy guide. / Robert G. Murdick 6th ed. U.S.A: CRC Press, 2001. 340 p.: 24cm. Includes index. Contents: Business failure-business success -- The Field of action: Environment of the business system -- The Field of action: The business system -- Strategic management -- Current issues in strategic management -- The Struggle for survival and prosperity -- Functional area-marketing -- Functional area-accounting and finance -- Functional area-production -- Functional area-engineering and R & D -- Functional area-human resources -- Management information systems -- Analyzing global business -- How to perform an industry study -- How to analyze a case -- Case analysis illustrated: The shaft nursery and landscape company -- Case study: Southeastern shipyards. inc -- Appendix A: Common organizational variables model as a problem solving aid -- Appendix B: Symbols used in evaluating of reports. Industrial management. Moor Carl R. Babson, Harold C. Tomlinson, William H. lcc BK 2444 9944 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-12 0 HD31.B94 6151/12 2012-10-12 00:00:00 1 2012-10-12 BK