Murdick, Robert G. creator Moor Carl R. Babson, Harold C. Tomlinson, William H. text xxu U.S.A CRC Press 2001 6th ed. monographic eng

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340 p.: 24cm. Contents: Business failure-business success -- The Field of action: Environment of the business system -- The Field of action: The business system -- Strategic management -- Current issues in strategic management -- The Struggle for survival and prosperity -- Functional area-marketing -- Functional area-accounting and finance -- Functional area-production -- Functional area-engineering and R & D -- Functional area-human resources -- Management information systems -- Analyzing global business -- How to perform an industry study -- How to analyze a case -- Case analysis illustrated: The shaft nursery and landscape company -- Case study: Southeastern shipyards. inc -- Appendix A: Common organizational variables model as a problem solving aid -- Appendix B: Symbols used in evaluating of reports. Robert G. Murdick Includes index. Industrial management HD31.B94 1574442775 121012