02261nam a22002057a 4500 121113t xxu||||| |||| 00| 0 eng d 9780073257952 HD62.7.K11 Katz, Jerome A. Entrepreneurial small business. / Jerome A. Katz and Richard P. Green New York: McGraw Hill, c2007. xxxix, 595 + various pagings: ill.; 28cm. Includes index. Contents: Entrepreneurs, ideas, and plans: the basis of small business: Small business: its opportunities and rewards -- Small business ethics: a key to long-term success -- Small business entrepreneurs: characteristics and competencies -- Small business ideas: creativity, opportunity, and feasibility -- Small business entry: paths to part-time entrepreneurship -- Small business entry: paths to full-time entrepreneurship -- Small business strategies: imitation with a twist -- Business plans: seeing audiences and your business clearly -- Marketing in the small business: Small business marketing: product and pricing strategies -- Small business promotion: capturing the eyes of your market -- Small business distribution and location -- Marketing plans: saying how you'll get sales -- Cash, accounting, and finance in the small business: Small business accounting: projecting and evaluating performance -- Cash: lifeblood of the business -- Small business finance: using equity, debt, and gifts -- Small business protection: risk management and insurance -- Assets: inventory and operations management -- Management and organization in the small business: Legal issues: recognizing your small business needs -- Human resource management: small business considerations -- Achieving success in the small business -- Appendix A: Consulting to small business and beyond -- Appendix B: SIFE -- Appendix C: A Marketing plan: ''Asian Eden,'' a boba/snack bar in Folsom, Califonia -- Appendix D: Short business plan: emergency bridal -- Appendix E: Full business plan: blue water boatworks. Small business Management Textbooks. New business enterprises Management Textbooks. Entrepreneurship Textbooks. Green, Richard P. lcc BK 2513 10013 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-11-13 0 HD62.7.K11 1549/12 2012-11-13 00:00:00 1 2012-11-13 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-11-13 0 HD62.7.K112 1550/12 2012-11-13 00:00:00 2 2012-11-13 BK