Katz, Jerome A. creator Green, Richard P. text xxu New York McGraw Hill c2007 monographic eng

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xxxix, 595 + various pagings: ill.; 28cm. Contents: Entrepreneurs, ideas, and plans: the basis of small business: Small business: its opportunities and rewards -- Small business ethics: a key to long-term success -- Small business entrepreneurs: characteristics and competencies -- Small business ideas: creativity, opportunity, and feasibility -- Small business entry: paths to part-time entrepreneurship -- Small business entry: paths to full-time entrepreneurship -- Small business strategies: imitation with a twist -- Business plans: seeing audiences and your business clearly -- Marketing in the small business: Small business marketing: product and pricing strategies -- Small business promotion: capturing the eyes of your market -- Small business distribution and location -- Marketing plans: saying how you'll get sales -- Cash, accounting, and finance in the small business: Small business accounting: projecting and evaluating performance -- Cash: lifeblood of the business -- Small business finance: using equity, debt, and gifts -- Small business protection: risk management and insurance -- Assets: inventory and operations management -- Management and organization in the small business: Legal issues: recognizing your small business needs -- Human resource management: small business considerations -- Achieving success in the small business -- Appendix A: Consulting to small business and beyond -- Appendix B: SIFE -- Appendix C: A Marketing plan: ''Asian Eden,'' a boba/snack bar in Folsom, Califonia -- Appendix D: Short business plan: emergency bridal -- Appendix E: Full business plan: blue water boatworks. Jerome A. Katz and Richard P. Green Includes index. Small business Management Textbooks New business enterprises Management Textbooks Entrepreneurship Textbooks HD62.7.K11 9780073257952 121113