Ridgeway, Judith <br/><br/>
Handling the media and the public relations. / 
Judith, Ridgeway 
 - New Delhi:  Infinity books,  2005. 
 - ix, 222 p.:  20cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: The Media relations programme -- Lists and contacts -- Releases and captions -- Photographs -- Samples and giveways -- Ongoing information service -- Bought editorials competitions and special offers -- Techniques for television and radio -- Receptions and conferences -- Seminars, workshops and teach-ins -- Special events -- Educating management -- Recommended reading. 
<br/><br/><label>ISBN: </label>8179291251 
<br/><br/><label>LC Class. No.: </label>HM263.R43