Ridgeway, Judith creator text xxu New Delhi Infinity books 2005 monographic eng

print

ix, 222 p.: 20cm. Contents: The Media relations programme -- Lists and contacts -- Releases and captions -- Photographs -- Samples and giveways -- Ongoing information service -- Bought editorials competitions and special offers -- Techniques for television and radio -- Receptions and conferences -- Seminars, workshops and teach-ins -- Special events -- Educating management -- Recommended reading. Judith, Ridgeway Includes index. HM263.R43 8179291251 120619