TY  - BOOK
AU  - Ridgeway, Judith
TI  - Handling the media and the public relations.
SN  - 8179291251
AV  - HM263.R43 
PY  - 2005///
CY  - New Delhi
PB  - Infinity books
N1  - Includes index; Contents: The Media relations programme -- Lists and contacts -- Releases and captions -- Photographs -- Samples and giveways -- Ongoing information service -- Bought editorials competitions and special offers -- Techniques for television and radio -- Receptions and conferences -- Seminars, workshops and teach-ins -- Special events -- Educating management -- Recommended reading
ER  -