Bradley, Nigel <br/><br/>
Marketing research: tools and techniques. / 
Nigel Bradley 
 - New York:  Oxford Univ. Press,  c2007. 
 - xxi, 531 p.:  ill.;  24cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Research preparation: Introduction to marketing research -- Planning research -- Data collection: Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Analysis and communication: Analysis -- Reporting and presentation -- Marketing research applications: Business-to-business research -- International research -- Audience research research -- Advertising research -- Social research -- Market researcher's toolbox.  
<br/><br/><label>ISBN: </label>0199281963 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing Research <br/>Marketing. 
<br/><br/><label>LC Class. No.: </label>HF5415.2.B72