00953nam a22001577a 4500008004100000020001500041050001700056100001900073245006300092260004300155300003100198500002000229505050700249650002300756650001600779121115t        xxu||||| |||| 00| 0 eng d  a0199281963  aHF5415.2.B72  aBradley, Nigel  aMarketing research: tools and techniques. /cNigel Bradley  aNew York:bOxford Univ. Press,cc2007.  axxi, 531 p.:bill.;c24cm.  aIncludes index.  aContents: Research preparation: Introduction to marketing research -- Planning research -- Data collection: Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Analysis and communication: Analysis -- Reporting and presentation -- Marketing research applications: Business-to-business research -- International research -- Audience research research -- Advertising research -- Social research -- Market researcher's toolbox.   bMarketing Research  aMarketing.