01005nam a22001817a 4500 121115t xxu||||| |||| 00| 0 eng d 0199281963 HF5415.2.B72 Bradley, Nigel Marketing research: tools and techniques. / Nigel Bradley New York: Oxford Univ. Press, c2007. xxi, 531 p.: ill.; 24cm. Includes index. Contents: Research preparation: Introduction to marketing research -- Planning research -- Data collection: Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Analysis and communication: Analysis -- Reporting and presentation -- Marketing research applications: Business-to-business research -- International research -- Audience research research -- Advertising research -- Social research -- Market researcher's toolbox. Marketing Research Marketing. lcc BK 2524 10024 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-11-15 0 HF5415.2.B72 6426/12 2012-11-15 00:00:00 2012-11-15 BK