TY  - BOOK
AU  - Bradley, Nigel
TI  - Marketing research: tools and techniques.
SN  - 0199281963
AV  - HF5415.2.B72 
PY  - 2007///
CY  - New York
PB  - Oxford Univ. Press
KW  - Marketing Research
KW  - Marketing.
N1  - Includes index; Contents: Research preparation: Introduction to marketing research -- Planning research -- Data collection: Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Analysis and communication: Analysis -- Reporting and presentation -- Marketing research applications: Business-to-business research -- International research -- Audience research research -- Advertising research -- Social research -- Market researcher's toolbox.
ER  -