00935nam a22001457a 4500 121119t xxu||||| |||| 00| 0 eng d 9788184888997 HF5415.33.I4.N11 Nair, Suju R. Consumer behaviour in Indian perspective: text and cases. / Suju R. Nair New Delhi: Himalaya Publishing House, 2010. xii, 632 p.: ill.; 28cm. Contents: An Introduction to consumer behaviour -- Consumer modelling -- Consumer perception -- Consumer learning -- Personality and lifestyle influences -- Attitude and behaviour -- Motivation -- Dermographics, social class and culture -- Reference group influences -- Consumer decision making -- Defusion of innovations and opinion leadership -- Consumer satisfaction -- Relationship marketing -- Consumerism -- Market segmentation -- Organizational buying behaviour -- Online consumer behaviour. lcc BK 2547 10047 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-11-19 0 HF5415.33.14.N11 6427/12 2012-11-19 00:00:00 1 2012-11-19 BK